The vision is simple: provide women with fashionable, affordable, quality clothing that will give them the confidence to conquer their desks during the day, and flourish in the evening, with minimal change.

“Today’s woman is more conscious of what she is spending her money on,” says fashion designer Bahram Hakakian, “we aim to provide a solution for her fashion desires, without creating the problem of price.”

Doing this straight from conception, they are constantly challenging themselves with the thoughts: desk to dinner, mother & daughter- looks with edge, that maintained maturity, quality, and class. Women today are a major part of the work force, and they understand that their time is limited.  The solution for us is to lock down the looks that we believed could be worn to work, and then, with the simplicity of adding an accessory, they could go to dinner.

The Patrizia Luca team realized that in order to stay ahead, they had to stay unique: “We needed to develop  collections that offered value and quality different from the rest of the market,” and the results have been brilliant.

“Our focus has never been about ‘making a sale,” says Bahram, “it has been about building these long-term relationships, with the people we have crossed paths with, and ensuring that our customers knew our core will always be about building our brand around these high standards.”